We are a hands-on strategic communication consulting firm
Ryto was born when the world was forced to change. Four months had passed since the beginning of the coronavirus pandemic. We were all led to think about what was most important to us. In that whirlwind of risks and uncertainties, there had never been so much talk about values and purpose.
We founded Ryto in July 2020 with the desire to build something new and different in communication, with operations at a global level and a focus on innovation, technology and business in a way that could challenge and inspire us. That would bring together expertise in Strategy, Public Affairs, Corporate Communication, Press Relations, Digital Media and Institutional & Governmental Relations, including all the elements that support the Reputation of a business and generate growth.
But something that could also bring together bright individuals in search of a balanced, healthy and exciting life, making up a cohesive, diverse, happy and enthusiastic team to attract, serve and retain disruptive, sensible and engaged clients. We need to feel that we are choosing someone that is also choosing us, you know? This has to be the natural movement of things. Authentic, bold and rewarding.
We needed a name. We were about to engage a branding partner when the word “ryto” came up in our founder’s dream. It translates well our creative collaborative spirit. Rites refer to customs and celebrations. The “y” instead of the “i” is our avant-garde movement focused on modernity and technology.
Life itself is an eternal ritual of transformation and evolution. Of rites that allow us to achieve our purpose and build identities. RYTO is movement, it is our way of reflecting on the new, with well-cemented references and ever-evolving ideas. Rituals make us seek value in everything we do, through our T.R.U.S.T. principles.
T.R.U.S.T. Principles
We are driven by the challenge of updating the traditional myths of the market society into the language of the new economy, making corporate and sectoral messages more accessible to different audiences.
We identify the internal and external potentials of each client in order to connect them with the changes around the world and build a network.
By defining performance indicators and objectives closely related to our clients’ strategy, we place them in the right way, at the right place, at the right time and for the right people, impacting all stakeholders.
We tell genuine, original, reliable, consistent business stories aligned with the challenges of today’s society.
We dive deeply into the models of our clients with a high level of involvement, working in an integrated way to create strategies that yield real results.
Our Team
We are a diverse senior team of journalists, public relations specialists, advertisers, political scientists, internationalists, economists, advisors. Our team is focused on communication as a collective ritual of ideas, experiences, strategies, new constructions, new possibilities. Our working partners have the same spirit and work with excellence. They include designers, photographers, videomakers, business and legal consultants, digital marketing and branding specialists, researchers, etc.
Our Team
We are a diverse senior team of journalists, public relations specialists, advertisers, political scientists, internationalists, economists, advisors. Our team is focused on communication as a collective ritual of ideas, experiences, strategies, new constructions, new possibilities. Our working partners have the same spirit and work with excellence. They include designers, photographers, videomakers, business and legal consultants, digital marketing and branding specialists, researchers, etc.
Ryto was born out of the founding partner’s desire to help others believe that their own revolutions are possible. “It is not enough to generate business. It has to be human and make sense,” she says. Journalist from PUC-RJ (Rio de Janeiro, Brazil) with an MBA in Corporate Communication Management, Daniela was born in Rio, lived in Paris for seven years, and now lives in the city of São Paulo. Daniela has had a ten-year experience in the newsrooms of acclaimed Brazilian newsrooms and radio O Globo, GloboNews, Rádio França Internacional, CBN, and Band. In 2014, she migrated to corporate communication serving as coordinator at Sebrae-SP and business partner at Danthi Comunicações. She has led communication strategies for public and private companies, from startups and innovation projects to multinationals, including M&As, IPOs, restructuring processes and other operations in the capital market. Daniela likes to recharge her batteries in sport and art. For a final paper on Impressionist painters, she was a monitor at the Louvre — for just one day, but long enough to keep visiting museums since then.
Living between Brazil and Luxembourg, one of her goals is to learn everything she can from new cultures, places and people — in this endeavor, she has visited nearly 40 countries, lived in 4 different countries and has become a wine sommelier. A co-founder at Ryto, Caroline completed her degree in International Relations at USP, specialized in International Trade Law at Université de Paris V, France, and took her Master’s in Political Science at USP. For more than 10 years, she has held Institutional and Governmental Relations positions in consulting firms and multinationals. Caroline has worked for major corporations, including Whirlpool, Braskem, Solvay, Atento, and has extensive experience in international trade, European Union politics, tax incentives, regulatory, innovation and tax policies, and in Legislative and Executive monitoring and engagement strategies in Brazil.
Curiosity is one of the great engines of his personal and professional life — if we can even set them apart. His quest for the new has made him travel to many destinations in Latin America and to work in different areas: from sports to finance. Journalist with a degree from Faculdade Cásper Líbero and Social Media Manager from ComSchool (São Paulo, Brazil), he has been working in communication agencies for nine years. An experienced manager of press relations, content production and social media management teams. Marcelo specializes in finance, technology and entrepreneurship, and has taken care of a number of startups and some major players in the Brazilian financial market.
Building the reputation of companies and C-levels, inspiring teams and boosting business with assertive Communication strategies is part of her daily life. Named one of the “Ten Greatest Communication Personalities in Brazil” by the Brazilian Association of Business Communication (Aberje) and among the “Ten Best Communication Executives” by the Comunique-se Award for three consecutive years, Tânia has been director in multinational companies in the last twenty-five years, notably PayPal, Oracle, AT&T and Hill+Knowlton, operating in Brazil and Latin America, the United States and Asia-Pacific. She has a Bachelor’s Degree in Social Communication (Journalism & Advertising) and is graduated as a Coach by the Inner Game School (USA). Tânia is also postgraduate in Carl Jung, member of the Ipsos Global Reputation Council and administrative advisor by the Brazilian Institute of Corporate Governance (IBGC).
Those attending a meeting with Joana can have the privilege of taking a break to watch her play Queen, Beatles and Elton John songs on the piano. Before Communication, she studied Physics. Joana is a journalist with a master’s and a doctor’s degree in Communication and Culture from UFRJ (Rio de Janeiro, Brazil). She served as press agent for FGV, PUC-Rio and the Regional Council of Dentistry of São Paulo. She coordinated the internal communication team of the Association of Labor Law Judges of Rio de Janeiro and was a reporter at Firjan. She also worked as a proofreader and English translator for the UFRJ Postgraduate Journal (ECO-PÓS) and for the Columbia Global Centers reports.
Author of six books, including corporate books and biographies, he participated in the production of content for the book “Banco Safra 175 Anos.” Advertiser and journalist with an MBA in Marketing, he worked with insurance communication at Banco do Brasil, wrote for Portal Terra, Draft Project, FGV and the Brazil-Canada Chamber of Commerce. With experience in brand identity and corporate communication, produced strategic content for startups, law firms, and for the sectors of technology, innovation, real estate, logistics, banking, education, health, fashion, gastronomy, and citizen empowerment.
Based in Lisbon for the past 4 years, Ana Cunha has a degree in Social Communication from Centro Universitário IESB. During her 8 years of experience, she was a journalist for TV Globo in Brasília and office manager. She has worked with multicultural and multinational projects, as well as crisis and conflict resolution.
A journalist with 18 years of experience, Maria has a solid relationship with the press and award-winning reports. Currently, she develops communication strategies, seeking to innovate, bring solutions and provide greater reach for the projects it executes. With expertise in crisis management, planning and content production, Maria was director of the newsrooms of CNN Brasil in Rio and Brasília, being one of the leaders of the channel since its implementation in the country. She also worked as an editor, head of the agenda, producer and reporter in other newsrooms – Record TV, portal R7, newspaper O Dia and RedeTV. She is doing an MBA in Digital Business at the University of São Paulo (USP). As hobbies, Maria likes to run and play tennis with her daughter and tries to beat her son at chess. The journalist is part of Ryto’s team, bringing her know-how and good humor.
Based in Lisbon for the past 4 years, Ana Cunha has a degree in Social Communication from Centro Universitário IESB. During her 8 years of experience, she was a journalist for TV Globo in Brasília and office manager. She has worked with multicultural and multinational projects, as well as crisis and conflict resolution.
Experts
Just from a short conversation with Nádia Marucci, based in Brasília, we can stay on top of everything that is happening around the world, from economics to politics, through the social ecosystem and strategic analysis of different scenarios. Bachelor in International Relations from UniCEUB and postgraduate in Business Management from IBMEC (Brasília, Brazil). Nádia has more than 10 years of experience in government relations, international trade, industrial policy and innovation, both in Brazil and at a global level. She was Leader of the Competitiveness and Employment team at PATRI Políticas Públicas, served as a consultant for the Pan American Health Organization (PAHO) and for the Ministry of Health.
Anyone who has been closely following Brazil’s economic, financial and innovation news for at least two decades has certainly come across an article by Renato Jakitas. Strategic consultant at Ryto and editor of “Mais Retorno” portal, Jakitas specialized in finance at FIA-Bovespa and has worked at some of Brazil’s biggest Brazilian newsrooms, including Estadão, Veja and Rede Globo.
Advisors
CEO of IBRI (Brazilian Institute of Investor Relations), Rodrigo is a global consultant and representative of Abrasca (Brazilian Association of Publicly Traded Companies) before capital market bodies in international jurisdictions and projects related to digital innovation in the capital market, blockchain, cybersecurity and data science. He was Director of Investor Relations at Gerdau, having worked for more than 18 years in the steel sector in 3 multinationals.
International consultant for relations between Europe and Brazil, he was the Head of LATAM Investments for France at Business France, a government internationalization agency, where he led the processes of dozens of companies from Brazil to invest and grow in France. Alexandre also worked for BPI, a French public investment bank focused on innovation.
